To promote and facilitate members to provide marketable tourist services into local and international market.
To act as a link between members, government and its institutions in promotion of tourism in Tanzania.
To coordinate members and help them in all technical matters pertaining tourism both at national and international level.
To promote tour operators ability to interact with community at large and protect interests of individual tourists.
To undertake feasibility study, research, appraisal, managing and executing programs and projects for the economic and community development in areas where tourism activities are carried out or in remote areas in Tanzania.