PRESIDENT Samia Suluhu Hassan has highlighted some considerations that African governments can undertake for the tourism industry to make expected and required strides.
According to the Head of State, if well utilised the sector can be of great use to most of African countries in terms of repositioning the continent foreign currencies.
Dr Samia made the remarks yesterday at the 23rd World Travel and Tourism Council (WTTC) Global Summit held in Kigali, Rwanda.
“In order for the tourism industry to make expected and requires strides, there, however, some serious questions for African governments to ask ourselves and some considerations to undertake,” she said.
The President said, Africa should develop compelling narratives and a brand identity that highlights the continent’s unique natural heritage, beauty and diverse experiences.
Read More: President Samia hints on tourism potentials – Daily News

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