The Tanzania Association of Tour Operators (TATO) is set to make a vibrant presence at ITB Berlin 2024, the world’s leading travel trade show, scheduled from March 5th to 7th. Alongside 20 co-exhibitors who are members of TATO, the organization aims to spotlight Tanzania’s diverse tourism offerings and forge valuable connections with industry professionals.

Located at Hall 21, Stand 109, the TATO stand promises to be a hub of activity, bustling with representatives eager to showcase the beauty and richness of Tanzania’s destinations. From the iconic Serengeti National Park to the epic treks up the majestic Mount Kilimanjaro and the stunning beaches of Zanzibar, visitors can expect to be immersed in the country’s natural wonders and cultural heritage.

“We are excited to represent Tanzania at ITB Berlin 2024 and to engage with fellow travel enthusiasts and industry stakeholders,” said Mr Sirili Akko, TATO CEO. “Our goal is to not only promote Tanzania as a premier travel destination but also to foster meaningful collaborations that benefit our members and the tourism sector as a whole.”

In addition to showcasing Tanzania’s diverse tourism offerings, the Tanzania Association of Tour Operators (TATO) is at ITB Berlin 2024 to promote the destination to travel trade professionals through Familiarization (FAM) trips.

“We want to empower travel trade professionals with the knowledge and experience they need to effectively promote Tanzania as a top-tier travel destination to their clients,” remarked Mrs Vesna Glamocanin Tibaijuka, TATO Board Director. “Through our FAM trips, participants will not only gain a deeper understanding of Tanzania’s attractions but also forge invaluable connections with local operators and stakeholders.”

Visitors and business professionals attending ITB Berlin are encouraged to visit the TATO stand to learn more about Tanzania’s tourism offerings and explore potential partnerships. Whether seeking adventure in the wilderness or relaxation on pristine shores, Tanzania offers an unforgettable experience for every traveler.

For those interested in connecting with Team TATO and exploring partnership opportunities, be sure to visit Hall 21, Stand 109 during ITB Berlin 2024. Don’t miss this chance to discover the magic of Tanzania and unlock new possibilities in the world of travel and tourism.


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